About Upwell Counseling

Tools rooted in therapy. Designed with intention. Made for real life.

Hi, I'm Megan

I'm a licensed therapist who has spent years sitting across from clients navigating anxiety, burnout, grief, and the quiet weight of everyday stress. In that work, I kept noticing the same gap: people left sessions with insights and strategies, but very little to hold onto between appointments.

That's what led me to create Upwell Counseling — a small, therapist-owned shop built around the belief that the right tools can make therapeutic concepts feel accessible, grounded, and even beautiful in everyday life.

Why Therapist-Designed?

There's a lot of wellness content out there. What makes Upwell different is that every product starts in the therapy room — grounded in evidence-based approaches like cognitive behavioral therapy, mindfulness, and somatic awareness. Nothing is designed to look good on a shelf without actually doing something useful.

Whether it's a guided workbook, a wearable reminder, or a print you hang where you'll see it every morning, each piece is meant to prompt a moment of reflection, regulation, or self-compassion.

My mission is simple: to close the gap between the therapy room and real life — and to make the tools that help people feel well a little more intentional, a little more human, and a lot more beautiful.

Who This Is For

Upwell is for anyone who takes their mental health seriously — whether you're in therapy, thinking about starting, or simply doing your best to show up for yourself each day. It's also for therapists and counselors who want thoughtful, clinically grounded resources to share with the people they support.

You don't have to be in crisis to invest in your emotional wellbeing. Sometimes it just starts with a single, small tool that reminds you: you're worth the effort.

Thank you for being here. I hope something in this shop meets you exactly where you are.

— Megan Upchurch, LCSW
Founder, Upwell Counseling